Leverage Success Story: Matthew Yunker, Hunter & Maddox Real Estate
“Simply put, Leverage is an invaluable partner that can take your business to the next level” - Matthew Yunker, Hunter & Maddox Real Estate
Since joining forces with Leverage in early 2017, Hunter & Maddox Real Estate has utilized their membership in order to broaden their international reach. Broker Associate, Matthew Yunker, recently provided Leverage with feedback on his experience with the network.
“Membership in the Leverage Network, with its myriad resources, as well as media/industry relationships and Partners Referral Program, is critical to the success of independent brokerages and the clients they serve,” Yunker said. Leverage offers an array of services and resources to give independent brokerages and top producing teams a competitive edge in their markets. “These resources and relationships enable real estate professionals – in any market – to stand out by focusing on what they do well: providing unmatched local market knowledge; devoting the time and energy to truly be client-focused; and implementing targeted and impactful marketing campaigns with a local, regional, national, and international reach,” Yunker continued.
Affiliates of Leverage have access to an array of useful services and resources that help set them apart from competitors. Among these member benefits is the Public Relations program. The Leverage PR Team has relationships with media across the US and internationally - from the Wall Street Journal to Financial Times - and they procure and share inbound PR opportunities for Leverage members. Additionally, Leverage offers a channel for agents to submit their news-worthy properties for consideration by media outlets.
“On a recent listing for a celebrity client with a highly specialized property (i.e., 20+ car collector’s garage; nearly 30 total acres allowing for various agricultural and recreational uses; rural location with a high price point; etc.), Leverage was able to secure positive media placement in multiple, major publications (i.e., LA Times, Robb Report, Realtor.com, etc.) – dramatically increasing the listings exposure, and generating significant interest from hard-to-reach potential buyers,” Yunker said. Upon securing the $3.2M listing, Richard Combs, Managing Broker at Hunter & Maddox Real Estate, and Yunker reached out to the Leverage PR Team for assistance in promoting the Eagle Mountain Estate. Owned by WWE’s Bill Goldberg, the SoCal estate includes many custom features, including a dream garage to fit Goldberg’s fleet of vintage cars. The Leverage PR team was able to secure fifteen placements for the home in major international media outlets, gaining quality exposure for this listing and generating significant interest from potential buyers.
Leverage benefits also include the digital advertising program, which places properties on several national and international outlets (including WSJ.com, NYTimes.com, FinancialTimes.com, PropGoLuxury.com, Juwai.com, MansionGlobal.com, and outlets affiliated with MansionGlobal.com) that have over 333M combined monthly page views and 71M combined monthly site views. Leverage members also receive exclusive promotion of their firm and listings their social and digital channels.
“Simply put, Leverage is an invaluable partner that can take your business to the next level,” Yunker said.
Property featured above: 7082 Eagle Mountain Road, Bonsall, CA
Images courtesy of Hunter & Maddox Real Estate