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Meet Sidekick: The AI Assistant Set to Expedite Efficiency for Real Estate Professionals

Leverage Member Innovation Series: The Leverage community includes many forward-thinkers in the world of real estate. This week, we feature an innovation from member Sidekick.

Technological advancements are reshaping industries at lightning speed, and the real estate sector is no different. Sidekick, a cutting-edge AI tool tailored specifically for real estate agents and brokerages, leverages the groundbreaking technology behind GPT4 and is poised to revolutionize the way real estate professionals operate.

Michael Martin, the Co-Founder and Co-CEO of Sidekick, shared the story of Sidekick’s inception and growth. 

“When ChatGPT came out, it ignited a sense of excitement and passion again for the industry around what technology can do, due in large part to the conversational experience,” Martin shared. “What we’ve found is that there is so much more than AI can do beyond the typical prompt, response-style function. We created a way for the chat experience to move into a true assistant experience.”

Sidekick is a comprehensive assistant designed to streamline various aspects of a real estate agent's workflow. From data analysis and property search to marketing and productivity enhancement, Sidekick offers a wide range of capabilities aimed at empowering agents and brokerages.

Sidekick began with a keynote presentation at Inman in January, where Martin shared the stage with OpenAI, the pioneer behind the GPT series. The response exceeded expectations, leading to an initial rollout to a select group of agents. The demand for Sidekick has been overwhelming, with a growing waitlist anticipating access to this transformative tool.

“The feedback from early users has been amazing,” Martin said. AI has the potential to raise performance for everyone. A brand-new agent can use this to practice negotiating, compare offers, and ask questions about real estate. For exceptional agents, it will elevate them even more with in-depth analysis and tools designed to expedite their processes.” 

Redefining the Real Estate Experience

Traditionally, real estate agents have grappled with outdated technology and cumbersome workflows. However, Sidekick marks a paradigm shift by harnessing the power of AI to unlock new levels of efficiency and effectiveness. Unlike conventional CRM-centric software, Sidekick offers a conversational experience, making it intuitive and user-friendly for agents of all levels.

“If you’re a large team, your assistants can use Sidekick to enhance their productivity and make your team more efficient,” said Martin. “And if you’re a smaller team or individual agent without the infrastructure behind you, Sidekick can fill the gap of an assistant.” 

One of Sidekick's key strengths is its ability to go beyond simple chat interactions. By leveraging GPT4's advanced capabilities, along with a proprietary set of real estate workflows and data sets, Sidekick can perform complex tasks autonomously, such as generating property descriptions based on uploaded photos or conducting detailed mortgage analyses. This functionality saves time and enhances the overall customer experience, allowing agents to move at the speed clients expect.

A Catalyst for Growth

Sidekick isn't just a tool for individual agents; it has the potential to revolutionize entire teams and brokerages. By embedding Sidekick into transaction management systems, brokerages can streamline workflows and improve accuracy, leading to significant time savings and enhanced productivity. Moreover, Sidekick serves as a centralized hub for interactions, providing a seamless experience for agents and clients alike.

Through early testing and feedback channels, Sidekick has continually evolved to meet the diverse needs of real estate professionals. 

Unlocking the Potential

As Sidekick prepares for a broader release in the coming months, the excitement within the real estate community continues to build. 

With its user-friendly interface, advanced functionality, and seamless integration into existing workflows, Sidekick is set to become an indispensable tool for agents and brokerages.

Leverage members can skip the waitlist and begin using the tool now. To get access to Sidekick, simply email [email protected] and include “Leverage” in the subject line.



About Leverage Global Partners

Leverage is a community of growth-oriented independent and independently-minded agents, teams and brokerages who recognize the value in their own brand while acknowledging the benefits of a worldwide network. Through a combination of curated global advertising, public/media relations, social media and networking, Leverage helps its members create diversified marketing programs for their listings and themselves. For more than a decade, members have entrusted Leverage to promote more than $170 Billion in listings. This results in winning more business through earning the trust of sellers. 

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