Leverage Life

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Orange County Business Journal | JetSuite Gets Co-Pilot on Marketing Deal

JetSuite, a charter jet service that operates out of John Wayne Airport, has partnered with Leverage Global Partners, a Beverly Hills-based network of independent real estate brokerages, to promote each other's services to a shared pool of affluent clients.

Each company is contributing existing resources to fuel the joint venture, so actual investment figures are hard to peg, said F. Ron Smith, president of Leverage Global Partners.

Smith's network provides marketing efforts for members across the U.S., including 40 locations served by Irvine- based Jet Suite.

Cross-promotions will include the launch of a quarterly, 120-page digital magazine that will showcase Leverage's inventory of properties and include features such as a video interview with JetSuite Chief Executive Alex Wilcox.

Leverage will take advantage of JetSuite's in-flight Wi-Fi service by advertising on the first screen-the splash page-that appears when a passenger's browser connects. Smith said JetSuite also will offer discounted flights to Leverage's brokers and their clients.

"We are pleased with the opportunity to work with such an established group of brokerage firms, and look forward to growing a mutually beneficial relationship," said Sara Klinger, JetSuite's marketing director, in a news release.

The partners will review the cross-promotional efforts annually.

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Article also posted at OCBJ.com.

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